Monday, June 7, 2010

3D the technology of tomorrow?

According to a recent article television manufacturers are scrambling to bring 3D technology to homes after the enormous success of blockbuster Avatar last year. Bigwigs such as Sony, Panasonic, Samsung and LG are putting all their eggs in the 3D basket, with content producers also climbing on board. But the question remains whether consumers will be willing to upgrade --glasses and all-- so soon after the extensive adoption of HDTV.

James McQuivey, Forrester media analyst, says that television manufacturers are battling against the popularity of video on computers, mobile devices and new gadgets like the iPad. Their response has been to release internet-enabled sets allowing online connectivity and streaming, followed now by 3D TV. McQuivey says that it's the first time television has felt under threat-- hence the hefty push from largely invested companies like Sony and Panasonic, who both also make 3D cameras and editing suites.

The technology is still a long way off from being realistically available to every television owner, with current prices above $3,000 and no sets available without the expensive glasses. Leading brands are however predicted to get competitive with selling, and once the technology is absolute the prices could fall as fast as those for internet-enabled sets.

If television manufacturers have their way, it would seem that the tacky add-on of cinema from the past will become the next big leap in modern entertainment. Who would have thought it back in the 80s? Probably everyone.

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