According to a recent article by Lara Sinclair, The Australian newspaper is said to be the first in the country to sign up for the iPad's lucrative advertising packages. The app will be launch when the iPad goes on sale in May and The Commonwealth Bank, as well as two other companies, has already signed up for the same package.
Each advertising package is said to cost $250,000 with $50,000 of that price paying for the iPad format alone--a hefty sum considering the audience will start from zero at the launch. A full-page colour ad in the weekday edition of The Australian costs $43,000, a small figure in comparison, but News Limited national sales director Tony Kendall and The Australian’s deputy chief executive Nick Leeder both believe the company’s splurge is justified, saying that ‘there’s a lot of interest based on the fact the technology’s hot’, and, ‘it’s a bit like the Superbowl. You’re really interested to see the ads’.
Improved functionality, such as embedded links, videos and advertising within individual stories is rumoured to be available later this year on the iPad, while at launch the format of ads is so new that it doesn’t even have a name yet.
It would appear that no matter what new technology it brings out, Apple is a large and trusted enough brand to gain the investment and support of huge companies before there are even any sales forecasts. One safe bet is that Apple is here to stay.
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